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SD cards – a trip down memory lane

Published: 05 April 2019

SD initially was short for Secure Digital, a non-volatile memory card format developed for use in portable devices. Now known as SD memory cards, they may be small, but they’ve been on a big journey since their inception in the late 1990s…


Why microSD Express Memory Cards Rule: The Many Advantages of the PCIe and NVMe Standards

Published: 25 March 2019

Article written by Yosi Pinto, Chairman of the SD Association.

The latest version of the popular microSD form factor brings SSD levels of performance, creating a host of new opportunities for memory card users.

In the nearly two decades since the SD Association (SDA) introduced its first memory cards, SD and microSD memory cards have cycled through numerous evolutions and industry trends.

Now, the microSD Express memory card takes a giant step forward by giving the microSD form factor PCIe® and NVMe™ capabilities alongside the legacy SD interface. This move opens new opportunities for mobile devices, gaming, drones, Internet of Things (IoT) and other applications to use the highest-performance removable memory cards.


What’s the difference between one memory card and another? The need for speed!

Published: 18 March 2019

Choosing the right memory card for your application can be the difference between success and failure. Size, format, read/write speeds, storage capacity, operating environment, reliability, performance, longevity, brand and price, are all considerations.

One of the most important factors has to be performance, or if you like speed: the speed at which data can be both written and read. Speed is very important if you’re in the business of data capture or data recording.

Your chosen memory solution needs to be able to keep pace with the volume of data being generated by your device/application, and/or your device’s appetite to access the data stored on a memory card.


What's the difference between one memory card and another? Part 1 - Size matters!

Published: 11 March 2019

They say that size matters, and it really does when it comes to memory cards. We’re not referring to the physical size of a card here, although SD and microSD memory cards are small, very small, which makes them the perfect form factor for devices where space is limited. The size that we’re more interested in is the data storage capacity of a card. Just how much data can you store on something that is the size of a postage stamp or fingernail?


What's the difference between one memory card and another?

Published: 04 March 2019

Choosing the right memory card for your application, whether as a consumer or OEM designer/manufacturer, is a big decision. Failing to secure the right memory for your application/device can result in under-performance.


MicroSD Express – the fastest memory card for mobile devices

Published: 25 February 2019

microSD Express joins SD Express in integrating PCIe® and NVMe™ for up to 985 MB/sec transfer rate with backwards compatibility.


IoT data dilemma

Published: 29 January 2019

Data is at the heart of all IoT devices. From wearable technology such as smartwatches, to smart home tech like smart thermostats, and Industrial Internet of Things (IIoT) applications for smart cities, all are reliant on data to perform.


Happy Data Protection Day!

Published: 28 January 2019

Yes 28th January is Data Privacy Day, or Data Protection Day for those of us in Europe. A day when we are all encouraged to stop and think about data, our own and that of others, how we store it, use it, dispose of it… and ultimately respect it.


Memories about memory cards

Published: 01 January 2019

What do you know about memory cards, their history and evolution?


A smarter future ahead

Published: 01 December 2018

Voice assistants, smart thermostats, indoor security cameras, smart lighting, our homes are getting smarter by the day. Whilst the adoption of smart home technology hasn’t been as rapid as some anticipated, and hoped, research from IDC indicates 2019 could be a turning point.


3 is greater than 2 – FACT!

Published: 01 November 2018

Memory overload... 
In recent years demand for flash memory has gone through the roof, as our lives have been taken over by tech, both at work and at home. In addition to growing demand for memory, our demands on memory have grown. As technology has advanced, the amount of data needing to be stored on a device has grown.


Living on the Edge: A Data Storage Revolution

Published: 01 October 2018

The new SD Express is an ideal vehicle for an edge storage and computing gateway The future is here, and it requires removable storage – lots of it.



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